Yow!

I was blearily monitoring CNN for further signs of the apocalypse at three in the morning today, and boy did I stumble across a doozy: an advertisement. For Fidelity Financial. Set to Iron Butterfly's In-A-Gadda-Da-Vida. Think about it for a second. Fidelity Financial. In-A-Gadda-Da-Vida.

Now, I freely admit am of the wrong generation for the song to mean something deeply visceral to me; my chief association of it is as part of the classic Simpsons bit where Bart dupes the congregation at the First Church of Springfield into singing it as a hymn one fine Sunday morning. but still--In-A-Gadda-Da-Vida. Fidelity Financial! Even I can feel the cognitive dissonance; we may need to put down some tarps for the incipient rash of boomers' heads exploding.